Have you ever purchased a product by looking at its logo or icon, just because it looks familiar. Different Brands use their particular Logo or Design along with their names.
The main purpose of a trademark is to distinguish it from other brands that belong to the same class of goods and services; therefore, a distinctive mark serves this purpose best.
The sole distinction between the service mark and the product mark is that the service mark is applied to any service rather than a specific product. It functions for every non-product item
Typically, a wordmark or a device mark is used to file a trademark. A wordmark is used to represent a brand when no other stylized or decorative components are present.
A shape mark is a specific kind of trademark that is used to protect a product’s or good’s shape so that the consumer can recognise that the product is connected to a specific manufacturer